The AI shopping assistant that knows your catalog.
AskMerra answers your shoppers in their language, recommends real products with live prices and stock, knows your shipping and return policies, and installs with one line of code.
Installs in 2 minutes · Six languages · Data hosted in the EU · Built for the GDPR
Works with the store you already have
- Shopify
- Magento
- PrestaShop
- BigCommerce
- Shopware
- Squarespace
- OpenCart
- Webflow
- WordPress
- Google Tag Manager
One script tag on any platform that lets you add code. Products come in from a feed, a CSV/JSON/XML file or the Push API. Platform guides
Native in six languages: it replies in whatever language your shopper writes
- enWhich serum is best for dry skin?
- roCe ser e potrivit pentru ten uscat?
- itQuale siero per la pelle secca?
- frQuel sérum pour une peau sèche ?
- deWelches Serum bei trockener Haut?
- es¿Qué sérum para piel seca?
How it works
Live on your shop in an afternoon
Bring your catalog, let AskMerra learn it, paste one line. No training data, no prompt engineering.
- 01
Connect your catalog
Upload a CSV, JSON or XML export, point us to a product feed that syncs automatically, or push products from your backend through the Push API.
- 02
AskMerra learns every product
Each product is enriched with skin or hair types, use cases, key ingredients and specs, then indexed for semantic search. Add your shipping, returns and FAQ.
- 03
Paste one line of code
The widget loads after your page, takes your brand colors and works on any platform. Test everything in the playground before you go live.
<script src="https://cdn.askmerra.com/v1/widget.js"
data-site-key="pk_live_…" async></script>Inside AskMerra
Everything you get, in one dashboard
A look at the dashboard you use every day. The screens show a sample beauty shop.
Product
A sales assistant, not a chatbot
Built for e-commerce from the first line: it sells what you actually have, at the price you actually charge.
Real products, live data
Recommendations come only from your catalog. Prices, sale prices and stock are read live (never from the model’s memory), and every product card links to your page.
Speaks your customers’ language
English, Romanian, Italian, French, German and Spanish. It detects the shopper’s language and answers in it, even when your catalog is in one language only.
Knows your policies
Shipping, returns, payments and your FAQ are part of every answer. Common questions are answered instantly from your FAQ, at almost no cost.
Guardrails built in
No invented products or prices, careful answers on health topics, defenses against prompt injection, and a hand-off to your team whenever a human is needed.
Costs under control
Semantic caching, precomputed answers and spend circuit breakers keep usage predictable. Abuse protection stops scripts from burning your budget.
Looks like your brand
Name your assistant, pick colors, corner radius, launcher style, greeting and suggested questions per language, all with a live preview and version history.
Conversations inbox
Read every conversation, see which products were recommended and clicked, follow up on escalations and export to CSV.
Sales and analytics
See the orders placed after a chat and which suggested products sold, plus conversations, questions, product clicks, add-to-carts and satisfaction. Works with your existing GA4 setup.
Magento & Shopify appsComing soon
Native connectors with real add-to-cart. Today: any platform through the JavaScript API and the Push API.
See it in action
Let us show you on your own catalog
Book a 20-minute demo: we load a sample of your products, and you ask the questions your customers ask, in any of the six languages.
- I have oily skin with blackheads. What routine do you suggest?
- Is the retinol serum safe during pregnancy?
- Cât costă livrarea în România?
- Which products are vegan and under €30?
- to the first streamed words
- ~1 s
- languages, auto-detected
- 6
- widget, loads after your page
- 27 KB
- invented products or prices
- 0
For developers
Works with any stack
A JavaScript API for your storefront and a REST API for your backend. Wire add-to-cart to your own cart, open the assistant from any button, and keep the catalog in sync from your ERP.
// React to the assistant from your shop's code
AskMerra.on('add_to_cart', ({ externalId }) => cart.add(externalId));
AskMerra.on('open', () => analytics.track('assistant_opened'));
// Open it from your own button, in the right language
AskMerra.setLocale('ro');
AskMerra.sendMessage('Do you ship to Italy?');curl -X POST "https://api.askmerra.com/v1/catalog/products:batchUpsert" \
-H "Authorization: Bearer sk_live_…" \
-H "Content-Type: application/json" \
-d '{ "products": [{ "external_id": "SKU-1",
"name": "Hydra Glow Serum", "price": 39 }] }'Security & privacy
Your budget and your shoppers, protected
A public chat widget is an open door. AskMerra locks it.
Domain-locked
Your site key only works on your domains. Every session is signed and bound to your shop, the visitor and the page origin.
Abuse-resistant
Proof-of-work sessions, per-visitor and per-IP limits, and spend circuit breakers that pause AI answers (never your shop) if traffic looks wrong.
Privacy by design
EU hosting, no raw IP addresses stored, configurable retention, an AI disclosure in every widget and a DPA for your compliance file.
Pricing
Pay for what the AI does, nothing more
Your plan fee is AI usage you can spend. Above it, pay as you go at the same rates.
Greetings and thank-yous are free; FAQ and cached answers cost almost nothing. Compare plans in detail
Blog
The AskMerra blog
Practical guides for online stores: how AI shopping assistants work, where they help, and how to run one responsibly.
- What Is an AI Shopping Assistant? How It Works on Your StoreAn AI shopping assistant answers shoppers in their own words and recommends real products. Here is how one works on an online store, from question to sale.Read the article →
- Accurate AI Answers on Your Store, Grounded in Your CatalogAI on a store is risky when it invents products or quotes wrong prices. See how AskMerra keeps every answer tied to your real catalog, stock and policies.Read the article →
- Conversational Product Search vs Keyword Search: What WorksKeyword search and filters fail shoppers who describe needs, not product names. Learn how conversational product search helps and when to use each one.Read the article →
FAQ
Questions shop owners ask
Will it recommend products I don’t sell, or wrong prices?
Which platforms does it work with?
How does pricing work?
What happens when the assistant can’t help?
Can someone abuse the widget to run up my bill?
How does AskMerra help with the GDPR?
Give every shopper an expert to talk to
Create your account, connect your catalog, test in the playground and go live when you’re ready.



